"Go ahead, make my day." -Harry Callahan

We were a bit disappointed that our visit to the Neon Boneyard didn’t work out, but our spirits were quickly lifted once we arrived at the Ethel M Chocolate Factory.

According to Wikipedia, “Ethel M is owned by Mars Incorporated and was named after the mother of Forrest Mars, Sr. Forrest E. Mars, Sr. created Ethel M Chocolates in 1978, which opened in 1980, as a project to cure the boredom he experienced after retiring. According to researcher J.G. Brenner, “Forrest established the venture in Nevada because it is one of the few states that allowed the sale of liqueur-filled cordials.” So that explains why there’s a chocolate factory in the middle of the Nevada desert.

Upon entering the facility, visitors begin a self-guided tour. There are two or three rooms that all look a lot like this. Seriously, all I know about making chocolate came from watching Willy Wonka 800 times. The original, not that crappy Johnny Depp remake. Anyway, Ethel M does not employ Oompa Loompas and the first five minutes of the tour looked like this:

Not only were there no Oompa Loompas, but there weren’t any people or chocolate either. Then you enter the next room and WHOA MOMMA IT LOOKS LIKE CHOCOLATE HEAVEN.

Right up front there’s a girl with a tray of chocolates, offering you free samples. Well, I don’t mind if I dooooooooooo. So after a few of those it was off to the glass counter, where you can mix and match tasty chocolate morsels. I ended up with half a dozen mini chocolate “kegs” with different liqueurs inside — Irish creme, whiskey, bourbon, and a few others. Susan picked out a few others to round the batch up to an even dozen. Then we picked up a few chocolate bars for the kids.

The Ethel M factory is also known for its large cactus garden. I can’t even pretend that it was interesting. A sign notes that there are 300 different kinds of cacti in their collection — all of which belong to the “green and prickly” family, I noted. The entire garden was adorned with “over half a million” Christmas lights, which I’m sure is much more impressive to see at night.

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One Response to “Touring the Ethel M Chocolate Factory”

  1. ubikuberalles says:

    It’s clear you didn’t like the cacti garden as your description of the place was pretty prickly.