Whenever I start a new project it’s not uncommon for me to dump all of my spare time into it and neglect my other projects, at least temporarily. Whenever my blog and podcast output wanes, you can bet I’ve been sidetracked.
My latest project is a Facebook page called Vintage Videogame Ads. Even if you don’t have a Facebook account (who reading this does not have a Facebook account?) you can access the page here: www.facebook.com/VintageVideogameAds.
Back in the 8-bit days of computing, advertisements in computer and videogame magazines were a great way to discover new games. Each time my mom would take me to the supermarket with her I would hand out at the magazine rack, skimming through computer magazines to find the game reviews and the latest ads.
This project started several years ago with the purchase of a Plustek OpticBook scanner. The OpticBook scanner is specially designed for scanning in books. I have a couple dozen computer and videogame magazines from the 1980s, and this scanner allowed me to scan them all into the computer. I love reading the old articles and game reviews, but I found I loved looking at the old ads even more — so much so that I pulled all the ads out and placed them in their own folder.
After going through all the magazines I owned I ended up with around 400 ads. Roughly 200 of those were ads for games or game companies and the other 200 were ads for hardware or services. I’ve been wanting to share them for a while but hadn’t quite figured out the right venue. It hit me the other night that a Facebook album would be perfect, so that’s what I did.
If I made any mistake at all it’s that I uploaded all of them at once, dumping 300 new photos into the group at once. By doing that, I ran myself out of new material almost immediately. After searching the garage I found another half-dozen magazines. Now that the well is dry, I’ve begun phase two of the project. I have hundreds of old computer and videogame magazines in PDF format. I spent the past three evenings converting every issue of RUN Magazine from PDF to JPG and pulling all the ads out of that stack. I have runs of lots of other magazines too, so I should have source material to pull from for years to come. Because they’re coming from different sources the ads are of varying quality. If I find better scans I’ll replace them as time goes on; if I run across the actual magazines, I’ll scan in better copies myself. I’ve also throttled the number of pictures I’m uploading to 2 or 3 at a time. It’s a much more enjoyable way to appreciate the ads.
Along with the game ads, I’m also really enjoying the hardware ads. As you move through time you can watch prices drop. I have ads with Commodore 64s ranging in price from $299 to $99. There’s a series of ads selling Sanyo monitors that drops $10 in price every month. It’s one thing to tell someone you remember when hard drives cost thousands of dollars, but it’s another thing to see the advertisements for yourself. Technically these aren’t “videogame” ads but so far I haven’t received any complaints about posting them.
The only bad thing about projects like these is that there’s no end, ever. My biggest hurdle at the moment is making sure that all of my scans are named properly to ensure that I don’t end up with tons of duplicates. That will come with time I suppose. What I have the most problem with are ads from game companies that feature multiple games. For example, I have “Heroes of the Lance (AD&D, SSI).jpg” along with “SSI (3 AD&D Games).jpg”. I’m trying to include enough information in the file names to be able to search and find similar ads (all SSI ads, for example) and that may take a little work — but that’s work on my end, not yours. All you need to do to enjoy the ads is to head over to the Facebook page where you can browse through the photos or “like” the page to receive updates whenever I post new ones. Feel free to post any you have as well!