If the Blair Witch Project didn’t mark the birth of internet viral marketing, it sure as hell perfected it. For months prior to the movie’s release, people were talking about the found footage of “those Blair Witch kids that got lost in the woods.” People argued whether or not the three kids actually disappeared or not, and people argued whether or not there even was a legend of the Blair Witch. Prior to the film’s release, a fake documentary titled The Curse of the Blair Witch ran on Sci-Fi which added fuel to the flames of the whole thing being… (read more)